Nicholaisen: building business on what OptiPeople knows

At a glance

Kenneth from Nicholaisen explains how the partnership with OptiPeople adds an extra layer to their business. The point is not only collecting data or delivering insight, but turning knowledge into something Nicholaisen can build business around for its own customers.

The video is an excerpt from a longer interview, in Danish.

Partners who work the same way

For Nicholaisen, the right partners are the ones who see customers and projects the same way they do. When that is the case, OptiPeople naturally becomes a hub in the work.

Several of Nicholaisen's suppliers are already involved in OptiPeople's development in one way or another.

Specialist knowledge, without building it yourself

OptiPeople works narrowly on what it has to be good at. That is work Nicholaisen cannot do in the same way inside its own business. Instead, it benefits from the knowledge OptiPeople builds up.

Growing together

Nicholaisen takes that knowledge into the business when it feels ready, builds business around what is relevant for its customers, and develops together with OptiPeople along the way. The insight becomes a shared starting point for conversations, priorities and decisions with those customers.